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The Well-Grounded Yuppie


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Thursday, March 27, 2008

Trip to San Francisco


This post is a couple of weeks overdue, but better late than never.

So last February I went to SMX in Santa Clara. It ended on Thursday, but I decided to fly back on Sunday instead.

San Francisco is amazing. I loved the area, and also the culture. In my experiences on the east coast, as a whole, different cities have lots of "friendly" people, or "intelligent people". DC is probably fairly close when it comes to a combination of both. But wow, Northern California is full of people who are truly both.

I loved the China Town in San Francisco. It's the biggest one I know in US. But then again, the only other ones I've been to are the ones in DC and Manhattan. I think I bought about $100 worth of souvenirs in their different gift shops over 2 hours, from stuff like shot glasses to random wall-scrolls. I only walked 1/5 of the China Town itself. The reason I stopped (other than time) was I knew I couldn't fit more souvenirs in my luggage to fly back.

I mostly ate at the suburbs of San Fran. The most unique place I ate at was a little Taiwanese desert place. They had all kinds of random small deserts that are unusually simple to make, but people just don't. I ordered a desert that's mostly shaved ice with light syrup over it, almost like a snow cone but with thinner syrup, and it had fresh strawberries and mangoes as toppings. It was awesome.

Maybe it was the tourist mentality, but I just fell in love with Northern California, and I'm definitely thinking of moving there in a few years.

Tuesday, March 11, 2008

Google Spam Manual Review Guidelines

I stumbled upon this in my daily SEO research. Haven't seen it in a while, so I thought I'd share it. It's guidelines for people who're manually reviewing and penalizing spam sites. It's an oldie but a goodie.

Monday, March 10, 2008

Random Meeting Gibberish

I totally busted out this quote in a meeting today (but only as a joke).

I plan to fuse six sigma with lean methods to eliminate the gap between our strategy and our objectives.

Saturday, March 01, 2008

SMX Recap

Wow, first major search engine conference I've ever been to. It was fun, but really exhausting. I've picked up some small things here and there, but I feel like I haven't learned anything really new. I learned small "tricks" such as to rank for more positions in search engines for your company's name, try creating pages on already-trusted domains such Myspace profiles.

It was amazing to see that many search marketing professionals in one place. Most places I go to, I wouldn't know any one person that knows what search marketing is. I've shaken hands with Matt Cutts, the top Google QA engineer who's the "voice of Google" to webmasters and SEO's. That was a real treat for me.

I'm glad I went. It was mentally fatiguing, but also a great experience. I the seminars were an hour an 15 minutes each, and I went to four of them a day, with some networking in between. Below was my schedule for all 3 days:

Tuesday, February 26, 2008
09:00 - 09:45: Keynote Address, Danny Sullivan Search 3.0, Search 4.0 and Beyond
10:30 - 11:45: Search 3.0 The Blended Search Revolution
12:00 - 13:00: SMX Meet & Eat: Lunch With A Google Search Engineer (1)
13:15 - 14:45: Search Marketing & Persona Models
15:15 - 16:30: The Economics Of Search
16:45 - 06:00: Online Retail & Blended Results

Wednesday, February 27, 2008
09:00 - 09:45: Keynote Address, Louis Monier: Past, Present & Future of Search
10:45 - 12:00: Branding & Search
12:15 - 13:15: SMX Meet & Eat: Reputation Management
13:30 - 14:45: Reputation Monitoring & Management Through Search
15:15 - 16:30: SEO & Blogging
16:45 - 06:00: Sponsor Session: Applied Keyword Research Training

Thursday, February 28, 2008
09:00 - 10:00: Keynote Address ÐGeneration Next: Search In The Coming Decade
10:45 - 12:00: Generation Google: A Talk With Today's Teens
12:15 - 13:15: SMX Meet & Eat: Non-Paid Linking Strategies
13:30 - 14:30: Analyzing The Competition
14:45 - 15:45: Linking Q&A
16:00 - 17:00: Linking Checkup