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The Well-Grounded Yuppie

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Friday, August 22, 2008

Online Search Program Manager - Natural Search at REI

Since I've been writing a lot on my other blog and been ignoring this one, thought I'd update this one with something quick, another job opening. If anyone's interested in moving to WA (and be closer for interviews for Microsoft), this might be the way to go.

Company: REI
Job Title: Online Search Program Manager - Natural Search
Location: Kent, Washington
Salary: $80-$90K, potentially more

Company Description: At REI, we inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. What began as a group of 23 mountain climbing buddies is now the nation's largest consumer cooperative with more than t hree million active members. But no matter how large we grow, our roots remain firmly planted in the outdoors. Our passion for outdoor adventure is clear, whether you walk into one of our 80-plus stores, phone us, or visit the REI website.
Job Description: At Recreational Equipment Inc. (REI) we aim to create a retail environment that inspires, educates, and outfits our customers for a lifetime of outdoor adventure. We’ve been recognized for the eleventh consecutive year as one of Fortune Magazines “100 Best Companies to Work For”, and we credit our continued success and trusted reputation to our dedicated employees who work each day to share their interests, friendly expertise and passion for the outdoors with people of all levels of experience and ability.

The Online Search Program Manager – Natural Search contributes to REI’s success by helping to define and implement search engine optimization (SEO) strategies that drive traffic to REI’s digital properties, facilitate conversion and support the core co-op’s core values. This talented individual will apply their expertise to meet optimal architecture, link, and design criteria of the latest search engine algorithms, improving visibility, rank, and relevance in search engines. The Online Search Program Manager will effect change by representing the Online Information Architecture team in cross-departmental efforts and by partnering with peers in marketing, merchandising, editorial, usability, design and production.
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- Oversees the strategy and execution for all aspects of REI’s natural search optimization programs.
- Provides technical advice of website strategy and development for natural search optimization, including HTML, error pages, re-directs, etc.
- Partners with Public Affairs to pursue potential linking opportunities that drive qualified, brand appropriate traffic.
- Uses social media marketing, press release distribution, etc. as needed to enhance REI’s search engine ranking and visibility.
- Partners with editorial and subject matter experts to develop search engine optimized content, structure and metadata. Responsible for formalizing natural search strategies and tactics.
- Collaborates cross-divisionally in keyword research and testing to develop holistic term and keyword strategies for continuous natural search traffic and conversion improvements.
- Manages tracking, reporting and analysis of natural search metrics and Key Performance Indicators (KPIs). Reports findings to cross-divisional audiences of all levels and makes actionable optimization recommendations.
- Provides top-to-bottom natural search optimization strategies and tactical requirements for REI’s digital assets, including: site structure, page construction, site features, site content, keywords, site maps, inbound link generation, ranking referral reports, site audits and more.
- Monitors trends in search engine algorithms. Maintain up-to-date knowledge of navigation changes and assess how new oppor tunities in the SEO industry could be leveraged to improve web pages’ search results positioning.
- Creates ongoing natural search optimization assessments and recommendations for and digital content assets including text, video, images and user generated content.
- Monitors competitor sites and the general search engine landscape and marketplace to ensure competitive advantage in natural search.
- Researches and develops natural search optimization best practices to identify new opportunities and maximize program profits with improved organic rankings.
- Works with third party SEO vendor(s) on researching/implementing SEO projects as needed.


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