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The Well-Grounded Yuppie

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Saturday, March 01, 2008

SMX Recap

Wow, first major search engine conference I've ever been to. It was fun, but really exhausting. I've picked up some small things here and there, but I feel like I haven't learned anything really new. I learned small "tricks" such as to rank for more positions in search engines for your company's name, try creating pages on already-trusted domains such Myspace profiles.

It was amazing to see that many search marketing professionals in one place. Most places I go to, I wouldn't know any one person that knows what search marketing is. I've shaken hands with Matt Cutts, the top Google QA engineer who's the "voice of Google" to webmasters and SEO's. That was a real treat for me.

I'm glad I went. It was mentally fatiguing, but also a great experience. I the seminars were an hour an 15 minutes each, and I went to four of them a day, with some networking in between. Below was my schedule for all 3 days:

Tuesday, February 26, 2008
09:00 - 09:45: Keynote Address, Danny Sullivan Search 3.0, Search 4.0 and Beyond
10:30 - 11:45: Search 3.0 The Blended Search Revolution
12:00 - 13:00: SMX Meet & Eat: Lunch With A Google Search Engineer (1)
13:15 - 14:45: Search Marketing & Persona Models
15:15 - 16:30: The Economics Of Search
16:45 - 06:00: Online Retail & Blended Results

Wednesday, February 27, 2008
09:00 - 09:45: Keynote Address, Louis Monier: Past, Present & Future of Search
10:45 - 12:00: Branding & Search
12:15 - 13:15: SMX Meet & Eat: Reputation Management
13:30 - 14:45: Reputation Monitoring & Management Through Search
15:15 - 16:30: SEO & Blogging
16:45 - 06:00: Sponsor Session: Applied Keyword Research Training

Thursday, February 28, 2008
09:00 - 10:00: Keynote Address ÐGeneration Next: Search In The Coming Decade
10:45 - 12:00: Generation Google: A Talk With Today's Teens
12:15 - 13:15: SMX Meet & Eat: Non-Paid Linking Strategies
13:30 - 14:30: Analyzing The Competition
14:45 - 15:45: Linking Q&A
16:00 - 17:00: Linking Checkup


Anonymous Scott Oppenheim said...

Paul, your my go-to-guy for SEO tips. With only a few pointers you gave me, I've managed to get my name to rank in the top six positions in google search results. Also, you've managed to get "WPNI design" ranked number one for your blog post about me leaving the team. I can't wait to hang out with you again when your in town.

3/14/2008 11:47 PM  
Blogger Paul Zhao said...

Appreciate the compliments. And it definitely will be fun to get together.

3/15/2008 11:08 AM  

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