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The Well-Grounded Yuppie


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Tuesday, August 15, 2006

Typo Online Marketing


Today I found a typo (highlighted) on WashingtonPost.com’s local homepage (page is served to local IP addresses), where they misspelled a word in the caption of the front image. They spelled Schools "Shools".

That got me interested; I know there’s a lot of marketing around common misspelled words, such as googel.com (redirects to google.com), but I never knew the same type of marketing was true for typo’s. There actually is a Shools.com all about online schools.

Guess I learn something new everyday.

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