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The Well-Grounded Yuppie


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Sunday, August 13, 2006

Product Placement: Smallville

I was just watching an old episode of Smallville today, Tivoed it a few weeks ago, and really noticed repetitive product placement of AOL. It was the episode of the little girl having powers to move and break glass, and every time someone used a computer, they were using AOL. The whole episode is all about giving the impression “sophisticated users use AOL”, from Lex’s incoming video (AOL Video) to Chloe’s investigations (AOL white pages) to a half second flash of AOL’s welcome screen.

With new technology such as Tivos, fast forwards, and automatic commercial skips, this could be the future of TV advertising.

6 Comments:

Blogger Andrew said...

Also AOL and the WB are both owned by Time Warner so that could have something to do with it.

8/14/2006 7:36 AM  
Blogger Paul Zhao said...

I didn't know Time Warner owned WB too. Is it going to be the next monopoly lawsuit target?

8/14/2006 9:58 AM  
Anonymous Evan said...

go watch Talledega Nights if you want to see product placement

8/14/2006 10:28 AM  
Blogger Paul Zhao said...

Never heard of it Evan

8/14/2006 10:34 AM  
Blogger Allison said...

excellent point there. I'm suprized they haven't started doing it more before now.

8/14/2006 4:54 PM  
Blogger Paul Zhao said...

I'm guessing it'll happen much more now that technology is used to avoid commercials, but we all have to watch live programming sometimes, such as sports games.

Future of TV shows: No commercials, ever, but frequent annoying 30-second scenes of someone "enjoying a can of Coke"

8/14/2006 5:05 PM  

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