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Friday, May 26, 2006

Calling all SEM Professionals

Calling all SEM/SEO professionals that actually read my personal blog, that means you, Evan and Thomas! Maybe you too, Jeff and Julie, or anyone else I know or don’t know that's reading my blog but not leaving comments. I'm actually stumped on something, and I can't figure this one out. I just posted this in some forums as well, but maybe a "personal touch" on a personal blog is always nice.

So here's the problem:

About 6 months ago, Slate Magazine has moved out of slate.msn.com to slate.com, and did a 301-redirect on a page by page bases (dynamically so anything you type under slate.msn.com would go to the corresponding URL in slate.com). Example: If you type in slate.msn.com/asdf, it would 301-redirect to slate.com/asdf.

I am seeing slate.msn.com still taking priority over slate.com, even with the 301 redirect after months. Even new articles under slate.com are showing up as slate.msn.com. Example: If you Google "slate lacrosse editor" (without quotes), the article that should show up for slate's result is showing up under msn's domain.

Shouldn't 301-redirects have the effect of letting the search engines know "This page/site is no longer here, go to the new site, keep the rankings/link popularity I currently have, and DROP THE OLD URL"?

Any help on this is greatly appreciated.
Paul.

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6 Comments:

Blogger Thomas said...

That's a problem with Google. Other search engines - msn, live (they are different right now), and Yahoo all show www.slate.com

I would suggest stop using an inferior SE and choose one that can spider.

5/26/2006 9:42 PM  
Blogger Paul Zhao said...

Well, yeah, but I can't just tell Slate "Don't worry about Google, we should pay more attention to MSN instead".

5/26/2006 11:08 PM  
Blogger Evan said...

here's the thing.

Google has noted that they have errors in handling 301 redirects with the new big daddy updated. Until they fix it, the proper way to do the redirect is to do a 302 for a couple weeks and then change it to a 301.

In this case you are ok b/c you havent lost any rankings.

I think you just need more time, google has picked up slate.com and indexed 36,000 pages, but slate.msn.com still has 482k indexed. Also there doesnt seem to be any duplicate content issues so the redirects are being followed properly. Give it more time, if you dont see the slate.com numbers growing, lets dig deeper into it... Google is just really slow.

Something you may want to do is, put the NoCache meta tag in your pages, which means next time google crawls it, it will dump the stored copy and retrieve fresh pages. Still takes time and wont hurt rankings at all.

5/26/2006 11:30 PM  
Blogger Paul Zhao said...

Appreciate the help buddy. I'll get some developers to put up the Nocache code.

5/27/2006 1:22 AM  
Anonymous Kevin Collins said...

Hey just checked out your blog for the first time. Really nice.

Holy smokes, you're SEOing slate.com???? That's awesome!

I know this is probably already on your radar, but don't forget non-www to www 301, and also a 404 error that actually returns 404.

6/05/2006 9:30 PM  
Blogger Paul Zhao said...

Thanks Kevin, I really appreciate your help. Definately visit my blog often and leave plenty of comments. Do you have one as well? I'll do the same with yours.
Thanks,
Paul.

6/06/2006 9:42 AM  

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